As a kid, you probably dreamt of mixing up every cereal available into one massive bowl of breakfast glory. Though the fantasy may have faded, Kellogg’s went out of their way to make that dream come true this week, and it ended up supporting a good cause.
This week, Kellogg’s dropped the very limited edition “All Together” cereal, which fuses the flavors of Fruit Loops, Rice Krispies, Apple Jacks, Frosted Flakes, and Frosted Mini Wheats into a single special package. It’s not the result of some crazy factory mixup, but an intentional effort to team up with GLAAD for Spirit Day, an anti-bullying initiative in support of LGBTQ youth that takes place each October. All proceeds from its sale have been donated to the anti-defamation nonprofit.